Stories by Jennifer Lonoff Schiff

Sales and marketing experts share their tips on how to turn prospects into customers.

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

Ecommerce and security experts provide 10 tips for preventing breaches and hacks and keeping customer data safe.

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

Experts in ERP software share tips on choosing, deploying and managing an ERP system.

Protection 1 CIO Donald Young shares how the security company significantly decreased attrition – and increased subscriptions – by using BI software and giving employees the tools they needed to better assist customers.

Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season.

Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.

Experts in project management discuss the steps necessary for completing projects on time and on budget – and what good PMs do when projects threaten to go off track.

Ecommerce, supply chain and customer relationship experts discuss how brands can best provide a streamlined shopping experience in 2016, no matter which channel or channels they use.

Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos -- and they also tell you how to use this content to your advantage.

Experts in business-to-business marketing discuss the unique challenges online B2B companis face and what steps they can take to attract and retain customers.

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.

Digital design and marketing pros share their advice on how (and where) to find a good Web designer and how to ensure the agency or individual you hire is a good fit with your vision, business and budget.